Spotify Discovery Mode
Spotify Discovery Mode:
Spotify Discovery mode has previously been for Radio and Autoplay. Since January, Spotify Discovery Mode has been expanded to Spotify Mixes. This means your campaign will be active in Spotify Radio, Autoplay, Daily Mixes, Artist Mixes, Mood Mixes, Decade Mixes, and Genre Mixes, which you should consider when comparing campaign reports month over month, as your campaigns may reach more listeners in more contexts. More information regarding Discovery Mode is here: https://artists.spotify.com/en/discovery-mode
As you may be aware Discovery Mode gives participants the opportunity to influence Spotify’s algorithm in select personalized listening contexts. When Discovery Mode is turned on, it increases the likelihood, but does not guarantee, that songs reach listeners in these Discovery Mode contexts.
Discovery Mode doesn’t require an upfront budget. Instead, Spotify applies a 30% charge to recording royalties generated from all streams of selected songs in Discovery Mode contexts – Radio, Autoplay, Daily Mixes and Artist Mixes, Mood Mixes, Decade Mixes, and Genre Mixes. All other streams of selected songs outside of these contexts are not subject to this additional Spotify charge.
Spotify’s 30% charge is treated as a marketing cost that will be recharged in full to you. To clarify, Our commission will be calculated on the recording royalties generated from relevant streams of the songs prior to the application of Spotify’s charge. By opting eligible tracks into Discovery Mode you agree to these terms in respect of those tracks.
For further information about this please refer to Spotify’s Discovery Mode landing page and help page.
Opt-in Process
Every second half of the month Spotify allows to opt-in your eligible tracks for Discovery Mode for the following month. Our team submit all the eligible tracks for Spotify Discovery Mode by default every month.
In order to be eligible tracks need to have fulfilled the following two criteria:
- At least one track in the recording group has been released on Spotify for at least 30 days
- The track has more than 20 streams in Discovery Mode contexts in the last 28 days
The following content is also currently not supported by discovery mode; spoken word, podcasts, audiobooks, karaoke and soundalikes.
Opt-out Process
At present, we can only accept label-wide opt-out requests. If you wish for your label to opt out of Spotify Discovery Mode, please send us an email at support@fronicmedia.com with the subject line “Spotify Discovery Mode Opt-out” and include the label name.
If the request is received on or before the 15th of the month, the opt-out will be processed within the same month and will remain effective for the upcoming months as well.
If the request is received after the 15th of the month, the opt-out will be processed in the following month and will remain effective for the upcoming months as well.
Note: The opt-out will remain in effect indefinitely unless we receive an opt-in request again for the same label.