Music Content Freeze & Deadlines 2021

Music Content Freeze & Deadlines 2021

Dear Artists / Labels/ Distributors / Content Providers,

To be prepared for the winter season and holidays, please note the deadlines for music deliveries and content freeze periods of the most important shops. This means: no takedowns, changes, updates!


For content scheduled to go live during the festive period in December (24th of December until the 3th of January including weekends) please ensure everything is delivered inline with the SLG (7 Business Day for inserts and 3 Business Days for updates and takedowns), Metadata Style Guide, and Infringement Guidelines, taking into consideration the reduction in business days over this time.
Deadline: December 17th 2021

iTunes/Apple Music

If you plan on releasing music on Apple Music and the iTunes Store between November 26, 2021, and January 7, 2022, check the following delivery deadlines:

Release Date Delivery Deadline
November 26, 2021 November 12, 2021
December 03, 2021 November 19, 2021
December 10, 2021 December 03, 2021
December 17, 2021 December 10, 2021
December 24, 2021 December 10, 2021
December 31, 2021 December 17, 2021
January 07, 2022 December 24, 2021

Music delivered after these deadlines may not be available on the desired release date.

Due to the high volume of deliveries and updates we receive during this time of year, we strongly suggest not making changes between 20 and 27 December 2021.

Make sure to submit all pertinent content, pricing, or clearance changes by the respective deadlines.


Holiday Content Freeze: Content with a release date or pre-order start date between December 13th 2021 and January 4th 2022 must be delivered by Monday, 6th December 2021.

Please don’t forget to add our regular distribution lead times!
Please publish your releases as early as possible!

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